Marketing Manager
Marketing Manager (MM), Section 41, Procurement Act
The Marketing Manager oversees the development and execution of marketing strategies that promote the organization’s services and initiatives.
Within the procurement process, the Marketing Manager functions as a user department, initiating requests for marketing goods and services, and ensuring procurement activities align with strategic marketing objectives.
Key Responsibilities
Identify marketing-related procurement needs such as promotional materials, media buys, events, and advertising campaigns.
Develop specifications for marketing services, creative design, media production, and campaign delivery.
Work with PMU to ensure timely procurement for planned campaigns.
Review supplier proposals for creativity, cost-effectiveness, and alignment with brand strategy.
Coordinate with external vendors to execute marketing deliverables.
Monitor vendor performance to ensure contract terms are met.
Provide feedback to PMU on vendor quality and compliance.
Maintain marketing assets in accordance with procurement and records policies.
Collaborate with MICE Unit for event-related marketing activities.
Promoting Integrity in Every Procurement Process
Promoting Integrity in Every Procurement Process